{"id":5592,"date":"2012-01-19T17:05:02","date_gmt":"2012-01-20T00:05:02","guid":{"rendered":"http:\/\/iamsignificant.ca\/andre\/?p=5592"},"modified":"2015-01-18T22:20:32","modified_gmt":"2015-01-18T22:20:32","slug":"creative-innovative-solutions-are-not-a-brand","status":"publish","type":"post","link":"https:\/\/iamsignificant.ca\/andre\/success-with-significance\/creative-innovative-solutions-are-not-a-brand\/","title":{"rendered":"Creative, Innovative Solutions are NOT a Brand"},"content":{"rendered":"

\n\t\"\"Branding. This one concept can have the GREATEST impact on your business, but is often tragically overlooked. The term itself is thrown around but is misunderstood and rarely is its value realized and its potential realized in business.\n<\/p>\n

\n\tEffective branding communicates meaning, value proposition of your business, service, product, person or logo. A brand connects your clients to your business via personal identification by way of emotion, intuition or thought. You in effect craft what consumers believe to be true qualities of your company. It encapsulates a holistic presentation which integrates not only what you verbally tell your customers about your business but the non-verbal such as how your team of employees communicates with each other and your customers – think WestJet. It is also strengthened by such things as the clothing worn by and the personality of your team members. There are many ways a business can stand out and cultivate their brand.\n<\/p>\n

\n\tWhen business owners are building their business the emphasis is usually on the tangible; goods and services. If you are lucky you get business early on; you're new and exciting. Effective branding can help you to attract more customers and retain the customers you already have with a fraction of the resources of non-branded ventures. Your brand is an investment in your company that will help you be remembered and provide positive return. I help my clients develop their brand so they know how to communicate effectively, realize greater impact from their marketing efforts, control their spending - work smarter not harder.\n<\/p>\n

\n\tA well-conceived and developed brand will add value to your customer's experience even before they engage in the purchasing experience. For example, most moms can immediately tell you who the best dentist for young children is. You may automatically know which companies support the arts. Your brand will help you be remembered. Branding can help sell your goods and services in more ways than one and will help you recruit talented employees.\n<\/p>\n

\n\tHow you create a brand identity:<\/span>
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